How to NOT Miss Posts by Your Favorite Facebook Pages

April 8, 2013 Leave a comment

don-t_likeWhen you decided to “Like” a Facebook page, it was probably because you wanted to get all the information that product, band, personality, or organization was publishing. But did you know that Facebook limits posts from those pages to the extent that only an average of 16% of people who “Like” a page will see a particular item that’s been posted? It’s all part of Facebook’s revenue generating plan in which they offer to deliver posts to all of a Page’s fans, but at a substantial cost. If you’re General Motors, that cost is just small part of the overall marketing budget. But if you’re a local business, it’s neither practical or cost-effective.

There is, however, a way that you can be sure you don’t miss any of the information that you want. And here’s how – “Get Notifications”.

 

notifications-on-small

Notifications alert you user every time a page you “Like”  makes a post – just like you’re alerted when a friend posts to your timeline or makes a comment on one of your posts. Notifications are a great way to stay in touch with all that a brand is posting.

To Activate Notifications for a Page:

  1. Navigate to the Page on Facebook.
  2. Like” the Page and continue hovering over the “Like” button
  3. When the drop down menu appears, select “Get Notifications” (see above)

Viewing Notifications

Notifications alerts of a new post will appear in your Facebook Notification area.  A red square with the number of new notifications that you have not yet viewed appears at the top of your Facebook page.

Simply click on the button to see all your notifications, and then click on one to go to view that the full post.

alerts

You can now be sure that you won’t miss a think from that Page you “Liked”!

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SPAM ALERT! “Your Facebook seems to be hacked!”

March 8, 2012 Leave a comment

Be on alert for an email with a title of, or similar to “Your Facebook seems to be hacked!”  The body of the message reads as follows:

Hi user@domain.com,
If I get just one more spammy email like this from you I’m gonna report you. Your sh*t is in the attachment..

The attachment, which in our sample was named “Photo.zip” – but may have other names – contains an executable file. That executable file contains a variant of the W32/Yakes Trojan which attempts to connect to and download malware files from two Russian forums.

Any unexpected message from an unknown sender with a .zip file attachment should be considered suspect and handled with great care. In most cases, you will be safest by simply deleting that message from your inbox.

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Power Outage TODAY

August 5, 2011 Leave a comment

Apparently the few minutes of light drizzle yesterday morning prevented Delmarva Power from their planned work. As a result we had power nearly all day Thursday, however TODAY we’re without. Thanks to charged laptops, forwarded phones and USB broadband, we’ll attempt to conduct business as usual. Or at least as close to “usual” as is possible under the circumstances.

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Office Will Be Closed Thursday, August 4

August 3, 2011 Leave a comment

Delmarva Power has notified us that our power will be out tomorrow, Thursday August 4, due to a system upgrade in the neighborhood. The outage is expected to last up to six hours between 9 am and 3 pm so, as a result, our office will be closed for the day. In case of emergency, please contact us via email as our office phones will also be affected.

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Web Design Mistakes That Kill Business

February 7, 2011 Leave a comment

The process of getting people to your website requires investments of both time and money.  The last thing you want is for these investments to start paying off by driving visitors to your site, only to find out that they’re not coming back.  Avoiding some simple web design mistakes will help prevent the painful realization that not having an online presence might be better than one that’s just making potential customers angry.

The home page sounds like the company’s resume.
Most visitors are arriving at the site looking for a solution to a problem. Content that sounds like a business is just patting itself on the back will have them headed elsewhere fast. Instead, direct the content on these pages toward what the website can do for the visitor. If you really want to boast about your company, save it for the “About Us” page.

A slow loading splash page.
Searchers are already impatient, so making them wait through a splash page, which does nothing to inform them, isn’t a great way to start the relationship.  You can put a skip option on the page; however, that just gives viewers the impression that the intro isn’t important if they can bypass it all together.  In that case, why are you making them watch it?  Instead, skip the splash page completely and direct visitors to a page which explains that they have found what they’re looking for.

Hiding content that’s relevant to visitors’ search terms or skipping it altogether.
Visitors, especially if they’re new to the site, will make a fast assumption that they’re in the wrong place  if they’re unable to find the content they came looking for.  Instead, be certain that your content, headers, etc. are relevant to their search term.

Taking a “kitchen sink” approach to page content.
Throwing everything you’ve got at your visitors stands a much better chance of disorienting them than selling them something they weren’t looking for initially. Instead, keep your pages simple and directed at the search terms that are driving visitors to them.

Using fonts that don’t look professional.
The quality of your content will not matter if it looks like it’s been written with a pink crayon. It’s fine if you’re blogging about your cat, but using it on a B2B or B2C site isn’t going to work. Instead, use one of the fonts that will give it a professional appearance.

Pages that are too long.
If pages require a user to keep scrolling down due to the length of the text, your potential customer will be more likely to lose interest and leave the site.  Instead, summarize what’s important for each page and give the option to read more on another page.

Having multiple navigation menus.
Websites with more than one menu can get confusing.  Viewers may not see a second menu and then may not find what they are looking to for.  Instead, consolidate multiple menus into one organized place on the page.

Having sound effects.
Sound effects not only distract visitors of the site, but could also turn them away completely.  While some people may find it entertaining, others may never return to your site.  Instead, leave out the sound effects so potential customers will visit the site again.

Having too much clutter on the home page.
Many businesses want to list everything that they feel is important, and want seen, on the home page.  Unfortunately, too much content on the home page will actually make the more important things stand out less.  Instead, decide what is most important on the home page and leave the rest for the content pages.  Remember that’s why the rest of the website is there.

Understanding these important DON’Ts will help prevent driving potential business to your competitor.

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So Just How Clean is Your Computer?

February 2, 2011 Leave a comment

In this age of technological advances the computer has become a battlefront for developers to protect your computer from the ever present threat of computer viruses. In the war between hackers and developers there has been a surprising new twist which has come to light. This is not a battle for control of the internal circuitry of your machine, but an onslaught of airborne armies of bacteria, viruses, and organisms attempting to sabotage your machine.  Some laboratory studies have demonstrated that computer keyboards and peripherals contain much higher levels of bacteria than most people realize.

Unfortunately, in today’s technology dependent environment, the typical office has become a hostile arena for all IT equipment. Malfunction, reduced productivity, and even lost data are all too often caused by dust and debris being trapped under keys, coating the circuitry and causing overheating in your machine.

Cleaning your computer not only safeguards you from germs but also protects the computer components and peripherals from locking, seizing, crashing and helps to prevent the build up of dirt, dust, and debris from becoming a major problem.

The environment that your system operates in plays a major part in determining a proper cleaning regimen.  A computer in a home environment should be cleaned approximately every 4-6 months.  If the computer is used by children or is exposed to tobacco smoke or pet hair, it may require more frequent cleaning.

The typical computer system can be cleaned very effectively using solutions available in most major department stores or big box electronic retailers.

Cleaning Tips.

1. Unplug your keyboard and turn it upside down, and give it a vigorous shake to remove dust, dirt, and debris.  Use a soft brush or paintbrush to clean in between the keys.  You can also buy a can of compressed air or use the brush attachment of your vacuum to complete the removal of all remaining dirt.

2. The surface of the keyboard gets particularly dirty.  This can be removed by using a mild cleaning agent or alcohol.  Never put it directly onto the keyboard surface, but put it onto a soft cloth and, using your finger, clean the keys.  A cotton swab can be moistened with cleaning fluid to clean between the keys. Allow your keyboard to dry thoroughly and plug it back in.

3. The computer tower or desktop unit can be cleaned using the same method, but be sure to always unplug and isolate from the power supply.  Monitors – especially the flat screen LED models – nearly always have an anti-glare coating on their screens.  For this reason, only specially formulated screen cleaning solutions should be used.

It is strongly recommended that you use a professional computer service company to clean and remove dust and dirt from the inside of your machine.  Static build-up and the sensitive equipment inside need special attention.  SkilTech offers a complete cleaning of your system, at your location, for just $19.95.  Call us TODAY at 410-996-0040 to set up your appointment!

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Five Essential Steps for Website Redesign

January 5, 2011 Leave a comment

Change is the only constant in this rapidly changing business world and nothing manifests it better than the Internet. Initially, the internet was one dimensional, but now, with the advent of Web 2.0 and all its interactive capabilities, the internet has become a multi-dimensional, interactive and dynamic ocean of communication and knowledge sharing. If that wasn’t enough, a truly revolutionary Web 3.0 is taking shape forcing websites to look closely inwards and find out whether they are ready to face the new challenges.

Under these circumstances, companies or businesses need to make their websites be up with the times. Updating websites and if required, redesigning them, is now becoming a necessity to make websites get noticed amidst the cut-throat competition.

Step 1: Understand the reason behind redesigning the website

Why would you redesign an exisiting and perhaps even established website? A website design should be revamped if it fails to reflect the changes in the vision or strategies of the company.  A change in the business direction and needs of the company also requires the website to be made capable of handling those new demands.

Step 2: Test the website’s current usability

Do your homework before jumping into a web redesign project. Analyze web traffic data and feedback from users to get a fair idea of the website’s problems from the user’s point of view.  Online surveys, face-to-face interviews, or usability tests can also be used to understand the needs and expectations of the target audience.

Step 3: Treat the redesign as a project

A website redesign can be a major undertaking requiring proper budget, time, and resource management. Each redesign project needs clearly defined budget, schedules, and resources. It is important to set up realistic schedules to avoid aggressive timelines, which can compel designers to take short cuts or bypass necessary consultation.

Step 4: Refurbish the content

While redesigning, don’t forget to review your website’s content. Based on users’ expectations and needs, review and reorganize the text and graphics.  It is important to realize that your search engine performance can be greatly affected by the text content you have chosen.

Step 5: Implement a Content Management System

Since the needs and the aspirations of the target audience will always change, along with the progress in technology, there will always be a constant need to update the website’s content. Hence, it is best to equip the website with a proper maintenance tool, namely a Content Management System (CMS). This will make the next redesign a much easier task because you will be able to focus on the core design elements as the content will already be in an up-to-date state.

There will be certain sections in the site which will require constant updating such as blogs, company news, updated service offerings, career opportunities, etc. Therefore it’s prudent to plan out ongoing maintenance with your web designing company.

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